About me

For the better part of 15 years, I've designed D2C ecommerce experiences that turn browsers into buyers. My focus is simple: strip away the noise, de-risk the decision, and get people to the products they want — fast. The result is measurable lifts in conversion and revenue, not just prettier interfaces.

My background spans from creating digital assets for websites, emails, and digital ads to art directing seasonal photography shoots (Clarks Shoes) and broadcast television commercials (Ortho Mattress), to designing user flows for e-commerce logins, checkouts and account dashboards (Wayfair.com & Joybird). 

I have a true passion for user experience and design, and using those tools and skills to help build brands. Through my own research and connecting with others, I am continuing my education and keeping up with design trends and practices. I have found my true stride in advertising and e-commerce, direct to consumer marketing, and branding.

MEDIA

Article: “Ruggable reimagines design-to-development 10x faster with Figma” Read More

Livestream: “Unifying Product & Brand Design: How Ruggable Scales with Figma” View Here