The Client: The NAHB International Builders’ Show® (IBS) is the largest annual light construction show in the world, every year attracting 60,000 visitors from 100 countries. IBS brings together the industry’s most important global manufacturers and suppliers and showcases the latest products, materials and technologies involved in all types of buildings— including wood, concrete, stone and brick. See more than 565,000 net square feet of exhibits and more than 1,400 manufacturers and suppliers of the latest and most in-demand products and services.
My Role: Work with the client to concept new branding that will be applied to all of the marketing materials for that particular year’s show. Throughout the year leading up to the trade show, I design all onsite signage, marketing emails, web banners, social posts and cover/profile graphics, registration forms, flyers, print ads for third party publications, powerpoint decks, and any internal communication needs.