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  • AMOverylayHomepageModal
  • AMOverylayGatewayModal
  • AMTopModal
  • am_gateway_thumb

Gateway Test

The Project: Test 3 variations of the gateway (http://www.allmodern.com/gateway.php) to see which performs best. Since capture rate has been somewhat stagnant/low, we can streamline the experience a bit in line with how some more current, more trend-focused websites are doing. The three variations explore transparency on the homepage, a modified version of the current gateway with a lifestyle in the background, and lastly the top of site push down approach (like Nordstrom.com).

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