Clarks Shoes // Product & Marketing Design
Overview of responsibilities
At Clarks® Shoes I was a product designer responsible for updating all of the banners on the website (from season to season, and for sales), creating Google advertising banners, creating social posts, designing emails, art directing seasonal stylized photo shoots, and designing and coding new pages and/or experiences on the website.
Email design
Worked closely with the copywriter and email marketing manager to design and code marketing emails. Emails were designed a month in advance, allowing for ample time to make changes based on inventory or product updates.
Google advertising
Designed google ad banners seasonally for three separate categories (men, women, mixed gender).
Photoshoots
Art directed seasonal stylized photo shoots for Spring / Summer, Fall / Winter and Holiday. Created shot lists and assisted in styling on set.
Page layout, design & execution
Created wireframes, visual design and web development for new pages on the website. This particular example used a mix of lifestyle and product photography. The layout was meant to be an online look-book, highlighting different styles in correlation with product. There is a main call to action at the top, product links throughout the page, and another larger call to action at the bottom.